With just half the candidates left standing, Sir Alan sends the teams to the NEC in Birmingham. Their task is to sell wedding dresses to brides-to-be at a wedding show.

Success depends on choosing the right products to sell. With over 300 exhibitors at the show, competition is fierce. But will the candidates be able to adapt their usual hard-sell techniques for this most emotional of purchases?

The losing team will face Sir Alan back in the boardroom where one of them will get fired.