Television's Dragons' Den star Theo Paphitis presents a new three-part series examining the risks and rewards for British companies looking to expand in three of the world's most dynamic emerging markets – India, Vietnam and Brazil.
These markets are weathering the global recession better than the economies of the West. If Britain is to remain a major player in world trade, it is essential to establish firm business interests now.
In each film, Theo follows the progress of three British companies considering expanding in these high-growth markets. Viewers will experience international trade through the eyes of successful companies, and explore the role of Britain in the global economy. Some of the companies are household names, while others are based on fresh inventions, retail success and intellectual property.
The Open University Business School will support a website providing in-depth material on high-growth markets and international trade.
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